Roles & Responsibilities
User Strategy, UI Design, UX Governance, Prototyping, Journey Mapping, User Research, Web Visual Management, Content Management, and more.
Lead User Experience Designer for North America Marketing at ManpowerGroup
Lead User Experience Designer at ManpowerGroup, driving UX strategy, design governance, and cross-functional collaboration to deliver scalable marketing technology solutions across North America.
UX Strategy
Executed UX strategy by aligning user insights with business goals, driving a 40% increase in page completion rates across staffing microsites.
UI Design
Delivered intuitive UI designs that balanced brand identity with usability, ensuring scalable and consistent user interfaces across digital platforms.
UX Governance
Established UX governance frameworks that standardized design practices, enforced accessibility, and maintained consistency across multiple business units.
Cross-Sectional Collaboration
Led cross-functional collaboration with project managers, developers, and creative teams to translate complex requirements into user-centered solutions.
Featured Work
Explore my showcase
Experis Refresh
This project focuses on the current website for US Experis website that no longer reflects the evolving go-to-market services strategy (launched in March) and needs a fresh update to stay competitive and relevant in today’s digital landscape that effectively drives client and candidate conversions.
Manpower Franchise Toolkit
The focus on this project is to standardize these websites to align with current brand guidelines, ensuring a unified and professional brand presence for Manpower franchises across the United States.
Talent Solutions RPO Sales Tool
The Talent Solutions Gigafactory page project aimed to highlight RPO’s workforce solutions for large-scale manufacturing, with a focus on clarity, scalability, and discoverability.
Experis Gaming Website
This project focuses on the initiative is to clearly articulate our unique value proposition, leverage the expertise of our experienced game development team and showcasing our exceptional capabilities in functional testing tailored for publishers and developers.
Talent Solutions Gigafactory Page
The Talent Solutions Gigafactory page was designed with a strong focus on SEO optimization, aiming to increase search visibility and drive qualified traffic for high-volume hiring solutions.
My Manpower Mobile App Landing Page
The My Manpower Mobile App Landing Page project aimed to introduce and promote ManpowerGroup’s mobile platform as a convenient tool for job seekers and employers. The landing page served as both a marketing asset and an entry point to the mobile experience.
Bloom Energy Landing Page
The Bloom Energy Jobs landing page aims to spotlight open roles under Manpower’s partnership with Bloom Energy, emphasizing both opportunity and employer benefits.
