Zara.
Redesign the landing page for the international fashion clothing brand, Zara.
My Role:
UX Design & UI Design
Timeline:
2 weeks
Brief
Zara is one of the largest fashion companies in the world catering to men, women and children of all ages. I took notice to how poor their home page was designed.
Solution
Redesign Zara home page to improve customer experience, optimize navigation, and follow WCAG standards.
Original Landing Page
Navigation is not easily accessible as it is overshadowed by the website image.
The page overall does not follow WCAG standards.
Redesigned Zara Home Pages:
Changed position of Nav Bar
Increase font size on CTA buttons
Provide separate section for Search execution
Provide icons as words that could be more familiar for the average user
Designed more aligned to WCAG standards
